In the process of company website production, the determination of the tone of the web page is crucial. The design style of a web page is the primary impression that users have formed on the web page. Therefore, before starting web page design, designers must deeply understand and investigate the aesthetic habits of the target customers or target customer groups. Only in this way can we ensure that the overall design of the web page conforms to its aesthetic habits, ensure that important interactive elements are friendly, and determine the tone of the web page while maintaining the unity of the style.

Web page design covers many commonly used and critical elements, such as web page trademarks, buttons, links, navigation, page layout, page color and forms. These elements need to be correlated and integrated according to the overall design style, and the primary and secondary relationship must be clarified. Accurate positioning should be given for every picture or every piece of text to ensure the overall effect of the web page.

From a professional perspective, the determination of web design style is a systematic project. Designers need to use professional design knowledge and market research methods to accurately grasp the aesthetic preferences of target customers. This not only involves professional considerations for visual elements such as color matching and graphic design, but also requires a deep understanding of the friendship of interactive design. For example, in terms of page layout, reasonable planning should be made based on user browsing habits and content importance; in color selection, the impact of color psychology on user emotions and behaviors should be considered.

For trademark elements, it is an important logo of corporate image. In web design, it must be ensured to have outstanding and consistent characteristics and coordinated with the overall style. The design of buttons and links should focus on the convenience and intuitiveness of user operations, which requires designers to use professional knowledge of human-computer interaction. The design of navigation must follow the principles of information architecture to ensure that users can quickly and accurately find the information they need.

When processing page colors, designers should choose color combinations that match the corporate brand image and can cause positive emotional reactions to the target customers based on the color theory. The design of the form should take into account both functionality and aesthetics to ensure the smoothness and accuracy of the user when entering information.

In short, determining the tone of the web page in the production of the company's website requires the designer to comprehensively apply a variety of professional knowledge to organically integrate various design elements to meet the aesthetic needs of target customers and achieve a good user experience.