In the process of enterprise website construction, enhancing users' impression and memory of the website is a crucial link. Among them, visual design plays a key role. Visual design should cover elements such as logos, corporate standard colors and fonts in the recognition system. Moreover, the arrangement of all visual design elements must be oriented towards the brand that helps build the website.

From a professional perspective, in order to achieve the goal of enhancing users' impressions and memory of the website, designers must deeply consider users' browsing habits. Users’ browsing habits are a complex system that is affected by a variety of factors, such as the user’s cultural background, age level, type of equipment used, etc. Designers need to optimize the visual design of the website based on in-depth analysis of these factors.

In the category of visual design elements, the logo of the recognition system can be regarded as the core representative of the corporate brand image. It is like the "business card" of a company in cyberspace, and needs to be presented on the website in a clear, significant and consistent with the brand positioning. Corporate standard colors are an important part of the brand’s visual image, and different colors can arouse different emotions and associations of users. For example, blue is often regarded as a symbol of professionalism and reliability, while red may convey a sense of vitality and enthusiasm. Designers should accurately use corporate standard colors to ensure that their presentation on the website can be highly consistent with the brand image, thereby deepening users' impression of the brand.

The choice of fonts cannot be ignored. A suitable font must not only have good readability, but also be consistent with the company's brand style. For example, some high-end fashion brands may prefer elegant and sophisticated fonts; while for technology companies, simple and modern fonts may be more suitable.

The importance of visual design orchestration is that it can organically integrate various visual design elements to form a harmonious, unified and brand-specific whole. This arrangement should follow the rules of user browsing habits. For example, according to the regular browsing order of users from left to right and top to bottom, important information and visual elements are placed in corresponding positions to guide users' vision, improve the efficiency of information transmission, and thus enhance users' impression and memory of the website.

In short, visual design in corporate website construction is a comprehensive professional field, which requires designers to consider from multiple professional dimensions, and through the rational use of the logo of the recognition system, corporate standard colors and fonts, visual design and arrangement based on user browsing habits, ultimately achieving the goal of enhancing users' impression and memory of the website and enhancing the website brand image.