When tourism companies integrate tourism website resources, the choice of restructuring and integration is crucial. Tourism companies have many choices in this process. On the one hand, the purpose of scale expansion can be achieved through restructuring methods related to asset links such as acquisitions, mergers and holdings. Among them, acquisition refers to the acquisition of an enterprise by purchasing part or all of the equity of another enterprise, thereby achieving control over the target enterprise, and thus incorporating its tourism website resources into its own resource system. Merger refers to the combination of two or more enterprises into one enterprise in accordance with legal procedures. In this process, tourism website resources can be reintegrated and optimized. Holding means that an enterprise has control over its business management by controlling a certain proportion of the shares of another enterprise, which helps to uniformly plan and integrate tourism website resources.

On the other hand, tourism companies can also choose a close-knit alliance to achieve the integration of tourism website resources through a win-win cooperation path. A close consortium is a model of in-depth cooperation among enterprises. Participating enterprises have clear and close connections in resource sharing, risk sharing, and profit distribution. Under this model, enterprises can give full play to their advantages in tourism website resources. For example, some enterprises may have unique characteristics in tourism route resources, while others may have outstanding experience in tourism customer service. Through the cooperation model of a close consortium, these enterprises can integrate their respective advantageous resources to achieve a comprehensive integration of tourism website resources, thereby enhancing the competitiveness of the entire consortium in the tourism market and providing tourists with a better and more comprehensive tourism service experience.

To sum up, when integrating tourism website resources, whether it is choosing asset link restructuring methods or win-win cooperation methods for close consortia, it needs to comprehensively consider various factors such as their own development strategy, resource conditions, and market environment, so as to choose the integration path that is most suitable for their own development, so as to achieve effective integration of tourism website resources and enhance the comprehensive strength of enterprises in the tourism market.