In the process of website construction, development and operation, the importance of interaction design cannot be ignored. Through in-depth interaction and close communication with users, the rich information on the website, numerous functional sections and various operating methods can be highly coordinated and integrated, thereby providing users with an excellent online browsing experience. For example, interaction design is a key medium in website design that helps users obtain the information they need more efficiently. It belongs to "user-driven design", and its design is closely linked to the user's user experience. A high-quality interaction design should ensure that users feel comfortable and happy when using the website, while enhancing users' awareness and trust in the website, and enhancing their participation and loyalty.

Furthermore, the core work of interaction design is mainly to explore and analyze the possible interaction patterns between users and the site, and to study how to more effectively use the various services equipped by the website, so as to continuously improve user satisfaction and use benefits with the website. This work requires designers not only to have superb technology, but also to have profound user understanding and product insight. To achieve this design, the design team must carefully observe the user's usage process and the actual operating rules of the system, and then comprehensively improve the content framework, design form, etc. of the website in a targeted manner, so that users can quickly and conveniently search for the required information and functional services. At the same time, designers need to consider factors such as the user's age, gender, habits, and cultural background in interactive design to ensure that the design plan can adapt to different user needs.

When implementing interactive design, the design team must carefully observe the user's usage process and the actual operating rules of the system, so as to comprehensively improve the content framework, design form, etc. of the website in a targeted manner, so that users can easily and quickly find the information and functional services needed. In addition, interaction design should fully pay attention to users' cognitive psychological and emotional needs, and based on rational and practical design concepts and layout strategies, we are committed to making users feel happy and comfortable in the user experience. Designers also need to carefully handle button layout, text prompts, online search and other links, hoping that these elements can significantly optimize the user experience.

For example, standard button styles, appropriately increasing margins, detailed and clear button feedback, and maintain a unified page style, so as to achieve the goal of optimizing the user experience. Moreover, interactive design can use elements such as graphics, colors, layouts, etc. to create a better user experience, such as distinguishing different functions and operations with different colors and icons. In short, interactive design is of critical significance in the website planning process. Only in this way can users provide a more efficient, convenient and comfortable web browsing experience. Only with excellent interactive design can we better meet the diverse needs of users, improve user satisfaction and loyalty, and thus obtain more commercial success for the platform.