At the moment when the Internet is widely popular, search engines have become a key way for the public to obtain information. For website operators, mastering search engine optimization (SEO) technology is crucial and indispensable.

During the website operation, search engine optimization technology focuses on the content, structure and link strategy of the website.

First, content is the core element of the website. High-quality and original content can not only attract users, but also improve search engines' evaluation of the website. During the content creation period, we need to pay attention to the reasonable layout of keywords to prevent excessive stacking and ensure that the content is natural and smooth. From a professional perspective, the choice of keywords should be based on accurate market analysis and target audience positioning, and should be in line with user search habits and industry standards. For example, when creating content on financial websites, for investment and financial management related content, keywords should be reasonably distributed around professional terms such as popular investment products and financial risk control, rather than inserting irrelevant popular search terms in a large number of unrelated popular search terms.

Secondly, website structure is extremely critical to search engine crawling and indexing. A clear and concise website structure helps search engines quickly understand the theme and hierarchy of the website. From a professional perspective, rational planning of URLs, improving website maps, and scientifically arranging internal links are important means to optimize the website structure. For example, URLs should strive to be concise and clear, intuitively reflect the content of the page, and avoid long and meaningless character combinations. The website map needs to fully cover all sections and pages of the website, thereby providing a clear navigation path for search engine spiders.

Third, linking strategies play an important role in search engine optimization. The quantity and quality of external links (backlinks) are key elements that affect website rankings. Operators should actively explore link relationships with high-quality and strongly relevant websites to enhance the authority and trust of the website. When evaluating the quality of external links, consider the weight, industry relevance, content quality and other factors of the website of the link source. At the same time, the optimization of internal links cannot be underestimated. Rational layout of internal links will be of great benefit to improving user experience and search engine crawling efficiency. For example, establishing effective internal links between product pages, related service pages and user evaluation pages will facilitate users to obtain comprehensive information and help search engines fully understand the content system of the website.

To sum up, the application of search engine optimization technology in website operations is an effective way to increase website exposure and traffic.